What Does it Take to Fill a Big Box Vacancy?

Apr 10, 2018


Welcome to Breakthrough Marketing & Media Strategies, your trusted partner in the business and consumer services industry. With our innovative marketing and advertising solutions, we specialize in helping clients overcome the challenges of filling big box vacancies. In this article, we will delve into the strategies and tactics used to successfully fill these large retail spaces.

The Impact of Big Box Vacancies

Big box vacancies can have a significant negative impact on communities and local economies. When a large retail space sits empty, it not only creates an eyesore but also results in lost job opportunities and decreased foot traffic in surrounding businesses. It is crucial to find effective solutions that can revitalize these spaces and bring economic growth back to the area.

Understanding the Challenges

Filling a big box vacancy is no easy feat. These large spaces often require substantial investment, both in terms of time and financial resources. Additionally, the diverse needs and expectations of potential tenants make it even more challenging to find the right fit for the space. However, with the right strategies and expertise, Breakthrough Marketing & Media Strategies can help you overcome these hurdles.

Targeted Marketing Approach

One of the key elements in successfully filling a big box vacancy is adopting a targeted marketing approach. This involves understanding the unique qualities and potential of the space and tailoring marketing campaigns to attract suitable tenants. Our team at Breakthrough Marketing & Media Strategies conducts thorough market research, analyzing consumer trends and the competition, to develop a comprehensive marketing plan that maximizes exposure and generates leads.

Comprehensive Property Assessment

Prior to developing a marketing plan, it is essential to conduct a comprehensive assessment of the big box vacancy. Our team of experts at Breakthrough Marketing & Media Strategies evaluates the physical condition of the space, identifies any necessary renovations or upgrades, and determines the property's main selling points. By highlighting the unique features and potential of the space, we can effectively position it in the market and attract the attention of potential tenants.

Strategic Partnerships

Building strategic partnerships is another crucial aspect of filling big box vacancies. At Breakthrough Marketing & Media Strategies, we have established a vast network of industry connections and partnerships. This enables us to tap into a wide range of potential tenants, including national retailers, local businesses, and emerging brands. By leveraging these partnerships, we can create mutually beneficial opportunities that lead to successful lease agreements.

Targeted Outreach and Promotion

Once a targeted marketing plan is in place, we execute precise outreach and promotion strategies to attract potential tenants to the big box vacancy. Our team employs a multi-channel approach, utilizing digital marketing, social media campaigns, and offline advertising methods to reach a diverse audience. By leveraging powerful messaging and compelling visuals, we effectively communicate the value and potential of the space to prospective tenants.

Negotiation and Deal Structuring

When potential tenants express interest in the big box vacancy, our team at Breakthrough Marketing & Media Strategies guides the negotiation and deal structuring process. We work closely with both parties to ensure a mutually beneficial agreement is reached, taking into consideration factors such as lease terms, tenant improvements, and rent incentives. Our expertise in this area allows us to facilitate smooth transactions and secure successful lease agreements.


In conclusion, filling a big box vacancy requires a strategic and comprehensive approach that addresses the challenges unique to these large retail spaces. With Breakthrough Marketing & Media Strategies by your side, you can tap into our extensive knowledge and experience in business and consumer services marketing to overcome these hurdles successfully. Contact us today to learn more about how we can help you revitalize and fill your big box vacancy, driving economic growth and community revitalization.

Great insights! Filling big box vacancies can be challenging, but with the right strategies, success is within reach.
Oct 4, 2023
William Caffrey
This article provides valuable information on a critical issue in the industry.
Jun 1, 2023
Pam Delacuz
The practical approach to addressing big box vacancies is commendable.
Nov 14, 2022
Purvi Zavery
Well-written and informative piece.
Nov 4, 2022
Michael Siersema
Insightful perspective on filling big box vacancies.
Oct 18, 2022
Jay Kelly
Informative article on a challenging aspect of business and consumer services.
Dec 8, 2021
Severine Berman
Great insights on filling big box vacancies!
Oct 17, 2020
Kathy Donovan
I appreciate the focus on innovative marketing solutions for big box vacancies.
Aug 27, 2020
Ric Riddle
The expertise of Breakthrough Marketing & Media Strategies shines through in this article.
Aug 13, 2020
Faye Dundore
Interesting read! Looking forward to more content on marketing strategies.
Aug 5, 2019
Kathy Haley
This article highlights the importance of effective marketing strategies for big box vacancies.
Sep 8, 2018