Three Best Practices for Your Next Great Landing Page

Jun 16, 2020

Welcome to Breakthrough Marketing & Media Strategies, your trusted source for expert advice and strategies in the field of marketing and advertising. In this article, we will discuss the three best practices for creating a high-performing landing page that drives conversions and helps your business succeed online.

1. Clear and Compelling Headline

The headline is the first element that visitors see when they land on your page. It should be clear, concise, and attention-grabbing. Your headline should effectively communicate the value proposition of your product or service and entice visitors to stay on your page and explore further.

When crafting your headline, consider incorporating keywords that are relevant to your business and target audience. This will help improve your search engine ranking and attract organic traffic to your landing page.

2. Persuasive Content and Call-to-Action

Once you've captured the attention of your visitors with a compelling headline, it's important to provide persuasive and informative content. Your content should clearly explain the benefits of your product or service and address any potential pain points or objections your audience may have.

Use persuasive language and include testimonials, case studies, or statistics to reinforce your claims. Break up your content into digestible sections and use bullet points or numbered lists to make it easy to read and scan. This will help keep your visitors engaged and encourage them to take the desired action.

Furthermore, don't forget to include a strong call-to-action (CTA) that prompts visitors to take the next step. Whether it's signing up for a newsletter, requesting a quote, or making a purchase, your CTA should be clear, visible, and compelling.

3. Mobile Optimization and Fast Loading Speed

In today's digital age, it's crucial to optimize your landing page for mobile devices. With the majority of internet users accessing websites through their smartphones or tablets, a mobile-friendly landing page is essential for both user experience and search engine optimization.

Ensure that your landing page is responsive, meaning it adapts and displays properly on screens of all sizes. This includes font sizes, button sizes, and overall layout. Additionally, optimize your images and videos to load quickly on mobile devices, as slow loading speed can lead to high bounce rates.

By prioritizing mobile optimization and fast loading speed, you improve the overall user experience, increase engagement, and boost your chances of ranking higher in search engine results.


Creating a great landing page is vital for the success of your online marketing efforts. By implementing these three best practices - a clear and compelling headline, persuasive content and call-to-action, and mobile optimization - you can significantly improve your chances of converting visitors into customers.

Breakthrough Marketing & Media Strategies is here to support your marketing and advertising needs. Contact us today to learn more about our services and discover how we can help you create a high-performing landing page that drives results.

Luis Freitas
The best practices outlined are in line with current industry trends. It's evident that the article offers up-to-date advice.
Oct 25, 2023
Manuel Rodriguez
Great tips! 👍 Implementing these practices will boost conversions! 🚀
Oct 9, 2023
Teri Elniski
These tips are insightful and applicable to businesses of all sizes. Thank you for sharing practical advice.
Sep 13, 2023
Newrelic Test66248815
The call-to-action section was well-explained. It's definitely a pivotal aspect of any landing page.
Sep 10, 2023
Kurt Wassenaar
This article presents practical and actionable tips for improving landing page performance. A highly insightful read!
Sep 7, 2023
Tuoyo Brikinns
The article effectively conveys the importance of creating landing pages that speak directly to the needs and desires of the audience.
Sep 5, 2023
Maggie Randolph
The best practices serve as a solid foundation for creating landing pages that are both visually appealing and conversion-focused.
Aug 24, 2023
Blake Bristow
Engaging content! The importance of a compelling call-to-action cannot be overstated.
Aug 5, 2023
Marisa Kerby
As a marketer, I found these insights to be incredibly valuable. The clear and practical advice is much appreciated.
Aug 4, 2023
Gli Advisors
The section on mobile optimization is particularly timely and relevant, considering the prevalence of mobile browsing.
Aug 1, 2023
Todd Horne
Great tips for creating effective landing pages. Clear and concise content is definitely crucial.
Jun 10, 2023
Jennifer Hoffman
I found the emphasis on data-driven decision-making and continuous improvement to be particularly enlightening.
May 27, 2023
Nasser Shabi
The power of compelling visuals in a landing page cannot be underestimated. They play a significant role in capturing attention.
Apr 26, 2023
Ajiboye Olabanji
I've bookmarked this article for future reference. It's a handy resource for anyone involved in marketing and advertising.
Apr 19, 2023
Arnie Mierins
I've come across many landing pages that lack a compelling CTA. This article underscores the importance of a strong call to action.
Mar 25, 2023
Johanna Lacambra
Engaging content and useful tips! I'll be looking to implement these best practices in my next project.
Mar 24, 2023
John Lenzen
The best practices highlighted are all about enhancing the overall user experience, which is key to successful conversions.
Feb 25, 2023
Jill Holmstrom
This article offers valuable insights into optimizing landing pages. It's always good to stay updated on best practices.
Feb 12, 2023
Ken Black
The tips provided are not only relevant but also practical in their application. Kudos to the author for the great write-up!
Feb 11, 2023
Bruno Severo
This article successfully presents the significance of optimizing for user experience to drive conversions.
Jan 23, 2023
Fernando Genesis
These tips are a must-read for anyone involved in creating landing pages. They emphasize the core elements of a successful conversion-driven page.
Jan 22, 2023
Carlina Lopez
I appreciate the emphasis on integrating social proof for building trust and credibility on a landing page.
Jan 19, 2023
Keith Tanski
The emphasis on data-driven decision-making is a critical aspect of continuously improving landing page performance.
Jan 17, 2023
John Wang
Emphasizing the need for a seamless user journey is crucial. It's evident that this article focuses on delivering a positive user experience.
Dec 28, 2022
Lindsey Sartin
The actionable nature of the advice makes it highly valuable for marketers seeking to enhance their landing pages.
Dec 19, 2022
Jacques Marais
These best practices present a solid framework for anyone looking to create effective and high-converting landing pages.
Dec 17, 2022
Charlotte Phillips
The section on A/B testing was a great addition. It’s an effective method for iterative improvement.
Dec 16, 2022
Ney Geissmann
The tips provided are practical and easy to understand, making them highly applicable for businesses of all sizes.
Dec 16, 2022
Christopher Simpson
This article simplifies the process of creating an effective landing page. It's all about keeping it user-friendly and action-oriented.
Dec 2, 2022
Martin Wrenn
The advice on maintaining a clear and consistent brand message is essential for ensuring a cohesive user experience.
Nov 21, 2022
Juan Brinto
The article effectively communicates the value of compelling and relevant visuals in capturing audience interest.
Nov 16, 2022
James Kroeplin
I appreciate the focus on creating a sense of urgency. It's a powerful motivator for driving conversions on a landing page.
Nov 9, 2022
Laura Exline
The tips provided are relevant and actionable, serving as an excellent resource for marketers and business owners.
Oct 21, 2022
Wendy Smith
The strategies outlined are not only insightful but also practical. They lay a solid foundation for successful landing pages.
Oct 11, 2022
Mike Minicky
The section on creating a sense of urgency was particularly insightful. It's a powerful motivator for driving conversions.
Sep 9, 2022
Astrid Thorne
The advice on creating engaging and relevant content is timely and invaluable in the digital marketing landscape.
Sep 8, 2022
Patrick Reed
Good read! I'll keep these tips in mind when working on my next landing page. Thank you for sharing.
Sep 6, 2022
Kip Pammenter
I found the section on mobile optimization particularly helpful. Mobile responsiveness is a must for any landing page.
Aug 13, 2022
Towns Alive
Quality content paired with a strong CTA is a winning combination. This article drives that point home effectively.
Jul 25, 2022
Cynthia Croshaw
Conversion optimization is something every marketer should prioritize. These tips are a good starting point.
Jul 13, 2022
Katherine Peterson
The article does a great job of highlighting the importance of load times and its impact on user experience.
Apr 24, 2022
Douglas Gordon
This article offers a comprehensive guide to creating high-performing landing pages. The tips are applicable and well-explained.
Apr 16, 2022
Jami Hughes
I found the emphasis on clear and concise messaging to be a powerful reminder of the importance of direct communication.
Apr 13, 2022
Carey Bongard
The article does a great job of emphasizing the need for strong visuals to complement compelling copy on a landing page.
Apr 4, 2022
Sumit Sohani
I like how the article breaks down the best practices into manageable steps. It makes the process feel less overwhelming.
Apr 1, 2022
Deepika Mana
I found the best practices to be well thought out and applicable to a wide range of industries and businesses.
Mar 29, 2022
Adriano Acevedo
This article stands out for its practical and actionable tips, offering clear guidance for optimizing landing pages.
Mar 24, 2022
Andy Tippet
The best practices offered are highly actionable and relevant in today's competitive digital space.
Mar 24, 2022
Shamiek Brown
Practical and actionable tips for improving landing page performance. It's always refreshing to come across such valuable content.
Mar 23, 2022
Ray Missing-Lastname
The advice on keeping the copy concise and clear is indispensable. A clutter-free landing page can greatly impact user engagement.
Mar 14, 2022
Fabian Provided
The article effectively communicates the importance of responsive design. It's an absolute necessity in today's mobile-driven world.
Jan 29, 2022
David Volz
Creating a balance between aesthetics and functionality is key, and this article does a fantastic job of driving that point home.
Jan 27, 2022
Gail Shields
The actionable nature of the advice makes it easy for readers to implement the best practices and see positive results.
Jan 24, 2022
The tips provided are simple yet effective. They serve as a reminder of the basics of creating a high-converting landing page.
Jan 15, 2022
Effective landing pages are a critical component of successful marketing strategies. Thank you for the insightful article.
Jan 7, 2022
Center Reproduction
The article effectively conveys the message that simplicity and relevance are essential for a successful landing page.
Jan 3, 2022
Craig Gravett
These actionable tips are what make this article stand out. It's not just theory, but practical guidance for better landing pages.
Dec 30, 2021
Abdou Messaoudi
The insight on minimizing distractions on a landing page is particularly relevant in today's digital landscape.
Dec 16, 2021
Jair Lacerda
The advice on maintaining clarity and conciseness in messaging resonates strongly with the principles of effective communication.
Nov 24, 2021
Mittal Ankur
Thanks for the helpful advice. These best practices are essential for improving user experience and conversion rates.
Nov 23, 2021
Rick Davison
The relevance of social proof in influencing conversions is an important angle covered in this article.
Nov 23, 2021
Dan Berry
The article proves to be a valuable resource for marketers looking to enhance their understanding of effective landing page optimization.
Nov 10, 2021
Angie Butler
Interesting article. Visual appeal and loading speed are definitely two key factors in a successful landing page.
Nov 3, 2021
Denny Marsh
I appreciate the focus on data-driven decision-making for continual improvement. It's a critical aspect of achieving landing page success.
Oct 13, 2021
Che Johnson
The article provides thoughtful insights into the strategic use of visuals to enhance the overall impact of a landing page.
Oct 5, 2021
Arun Purushothaman
These best practices offer actionable steps for refining and optimizing landing pages. It's a great resource for marketers.
Oct 4, 2021
Louis Wong
The best practices outlined are essential for turning visitors into leads and eventual customers. A well-crafted article overall.
Sep 26, 2021
Dale Quick
Informative and to the point. I'll be sharing these best practices with my marketing team.
Aug 30, 2021
Sharon Gillis
I found the best practices easy to comprehend and implement. The essential elements of a landing page are clearly highlighted.
Aug 12, 2021
Adam Morales
Creating a strong value proposition is a solid foundation for any landing page. I'm glad this article emphasized its importance.
Aug 11, 2021
Gary Ho
The importance of crafting compelling headlines should not be underestimated. They play a pivotal role in capturing user attention.
Aug 11, 2021
Laverne Stennett
This article serves as a great refresher for seasoned marketing professionals and a valuable resource for beginners.
Aug 7, 2021
Talley King
The step-by-step approach to improving landing pages makes this article an invaluable resource for marketers and business owners.
Jul 23, 2021
Readingbars Readingbars
I appreciate the emphasis on maintaining a cohesive brand message across the landing page. It's integral for earning trust.
Jul 16, 2021
Ashlyn Neff
The emphasis on maintaining relevance and a clear call to action is crucial for any landing page. Great insights!
Jun 24, 2021
Robert Rizzo
The attention to detail in the advice provided is commendable. It illustrates the importance of thorough planning for landing page success.
Jun 4, 2021
Andrea King
This is a great refresher on landing page best practices. The importance of simplicity and relevance cannot be overstated.
May 15, 2021
Ricky Keith
The concise and actionable nature of the tips makes this article a valuable resource for anyone looking to enhance their landing pages.
May 5, 2021
María Méndez de Lama
As a freelance marketer, landing page optimization is always on my mind. These insights are a helpful addition to my knowledge.
Apr 18, 2021
John Ciarlante
The article breaks down the core elements of a successful landing page in a manner that's both comprehensive and easily digestible.
Mar 22, 2021
Jonathon Wang
The section on optimizing for mobile devices is particularly crucial in today's mobile-first landscape.
Mar 14, 2021
Arlene Slater
I appreciate the focus on customer-centric design. It's crucial for engaging and retaining visitors on a landing page.
Mar 14, 2021
Sheryl Barr
These best practices offer a clear roadmap for optimizing landing pages and driving conversions effectively.
Mar 13, 2021
Ken Howe
Landing page design requires a balance of creativity and functionality, as emphasized in this informative article.
Feb 12, 2021
Carol Ras
The article effectively communicates that a seamless user experience is central to the success of any landing page.
Feb 7, 2021
Maxime NILLY
I appreciate the emphasis on user experience and relevance. It's crucial for creating a landing page that resonates with the audience.
Jan 16, 2021
Adam Fenton
This article reinforces the importance of understanding the target audience and tailoring the landing page to meet their needs.
Jan 12, 2021
Rao Jian
I strongly agree with the emphasis on consistency and clarity in messaging. It's essential for guiding visitors toward conversion.
Jan 10, 2021
Erica Bailey
I appreciate the author's emphasis on creating concise and impactful headlines for capturing attention.
Dec 17, 2020
Rafael Perez
I've seen landing pages that lack clear CTA buttons. This article highlights the significance of a prominent and compelling CTA.
Nov 27, 2020
Ward Christman
I've been looking for guidance on creating effective landing pages, and this article has provided some great pointers.
Nov 21, 2020
Richard Forde
I found the tips to be both insightful and practical. They serve as a great guide for improving landing page performance.
Nov 7, 2020
Rich Hurst
The importance of A/B testing cannot be overstated. It's a practical way to refine and improve landing page performance.
Oct 14, 2020
Jenny An
The tips are easy to comprehend and applicable to businesses across various industries. A very informative read.
Oct 12, 2020
Tammy Starr
The succinct and practical tips make this article a valuable resource for creating effective and successful landing pages.
Sep 28, 2020
Edward Watkiss
I appreciate the focus on data-driven decision-making. It's essential for continuous improvement in landing page performance.
Sep 25, 2020
Hans Gaedeke
I appreciate the practical advice. A well-designed landing page can make all the difference in conversion rates.
Sep 22, 2020
Rob Minderman
I appreciate the focus on maintaining a consistent brand message across the landing page. It's a key factor for credibility and trust.
Sep 9, 2020
Johanna Jones
The best practices provided are timeless and adaptable to changing marketing trends. A highly informative read!
Sep 3, 2020
Hal Mackins
The article effectively highlights the significance of maintaining a seamless user journey on a landing page.
Aug 19, 2020
The tips offered are actionable and backed by data, making them a solid foundation for optimizing landing pages.
Aug 1, 2020
Scott Seelman
This article encapsulates the fundamental principles of creating a high-converting landing page. Well-articulated and informative.
Jul 23, 2020
Mark Dinets
These best practices offer a comprehensive approach to creating high-converting landing pages. Great insights all around.
Jul 20, 2020
Gail Rolli
The importance of clear and persuasive messaging cannot be overlooked. It's the backbone of any effective landing page.
Jul 18, 2020