13 Unwritten Rules of The New Normal

Mar 23, 2020
Weekly Reports


Welcome to Breakthrough Marketing & Media Strategies, your trusted partner in navigating the new normal of the business and consumer services industry. In this comprehensive report, we bring you the 13 unwritten rules that will help you stay ahead of the curve and thrive in the evolving landscape of marketing and advertising.

1. Embrace Digital Transformation

The first rule of the new normal is to fully embrace digital transformation. With the rapid advancement of technology and changing consumer behavior, businesses must adapt to the digital age. This means leveraging online platforms, social media, and data-driven strategies to reach and engage with customers.

2. Prioritize E-commerce

In the era of social distancing and remote work, e-commerce has become more important than ever. Businesses should prioritize building and optimizing their online stores to cater to the growing demand for online shopping. A seamless and user-friendly e-commerce experience is crucial in converting visitors into customers.

3. Optimize for Voice Search

Voice search is gaining traction, thanks to the rise of virtual assistants like Siri, Alexa, and Google Assistant. To stay competitive, businesses should optimize their website content for voice search queries. This involves using conversational language, long-tail keywords, and providing direct answers to commonly asked questions.

4. Harness the Power of Video Marketing

Video marketing continues to dominate the digital landscape, offering immense opportunities for businesses to engage with their audience. By creating compelling and shareable video content, businesses can boost brand awareness, increase website traffic, and drive conversions.

5. Build a Strong Social Media Presence

Social media platforms have become essential channels for businesses to connect with their target audience. It is crucial to establish a strong social media presence and actively engage with followers. Consistent and relevant content, along with community building, will help businesses build trust and loyalty.

6. Leverage Influencer Marketing

Influencer marketing is a powerful strategy for reaching new audiences and increasing brand visibility. By collaborating with influencers who align with their brand values and target audience, businesses can amplify their message and drive conversions. Authenticity and transparency are key in successful influencer partnerships.

7. Personalize Your Marketing Efforts

In the new normal, consumers expect personalized experiences from brands. Businesses should invest in data analytics and customer segmentation to deliver targeted marketing messages. By understanding customer preferences and behaviors, businesses can create tailored campaigns that resonate with their audience.

8. Stay Agile and Adaptive

The business landscape is evolving at an unprecedented pace. To thrive in the new normal, businesses must stay agile and adaptive. This means embracing change, continuously innovating, and quickly responding to market trends and customer demands.

9. Focus on Local SEO

As local businesses face increased competition, optimizing for local SEO is essential. By ensuring accurate and consistent business information across online directories, leveraging online reviews, and targeting location-specific keywords, businesses can improve their visibility in local search results.

10. Offer Exceptional Customer Service

In the new normal, customer service plays a vital role in differentiation and brand loyalty. Businesses should prioritize delivering exceptional customer service across all touchpoints. Prompt responses, personalized interactions, and proactive problem-solving will leave a lasting impression on customers.

11. Monitor and Adapt to Changing Consumer Behavior

Consumer behavior is constantly evolving, especially in the new normal. Businesses should closely monitor market trends and customer preferences to stay ahead of the curve. By understanding shifts in consumer behavior, businesses can adapt their strategies and offerings to meet changing needs.

12. Invest in Data Analytics

Data is the new currency in the digital age. Businesses should invest in robust data analytics tools and processes to gain actionable insights. By analyzing customer data, businesses can identify opportunities, optimize marketing campaigns, and make data-driven decisions.

13. Foster a Culture of Innovation

Innovation is key to long-term success in the new normal. Businesses should foster a culture that encourages creativity, experimentation, and continuous improvement. By embracing new technologies, ideas, and approaches, businesses can stay ahead of competitors and drive innovation within their industry.


As the business and consumer services landscape continues to evolve, it is crucial for businesses to adapt and embrace the new normal. By following the 13 unwritten rules outlined in this report, Breakthrough Marketing & Media Strategies aims to empower businesses with the knowledge and strategies needed to thrive in the changing marketing and advertising environment.

For personalized guidance and tailored solutions, contact Breakthrough Marketing & Media Strategies today. Together, we can navigate the new normal and achieve breakthrough success.

Valerie Conley
I totally agree! These unwritten rules are like a compass that guides us through the uncharted territory of marketing in the digital age. By embracing digital transformation and staying adaptable, businesses can pave the way for success in the new normal. Let's keep up with the times and utilize these insights to our advantage!
Nov 10, 2023
Jan Lakshminarasimhan
The unwritten rules are crucial for success in the evolving business landscape.
Oct 28, 2023
Brenda Williiams
Thanks for shedding light on the evolving business and consumer services industry.
Oct 20, 2023
Daniel Hall
The 13 unwritten rules provide a clear roadmap for navigating change.
Oct 10, 2023
I Warcana
Great insights! These unwritten rules provide a valuable guide for adapting to the changing marketing landscape. Thanks for sharing!
Oct 9, 2023
The article is insightful and resonates with the current business environment.
Jul 15, 2023
Bill Rwski
The 13 unwritten rules provide a fresh perspective on business strategies.
Jun 25, 2023
Harald Tschuggnall
Great insights on adapting to the new normal!
Dec 15, 2022
Martins Ratkus
I've learned a lot from these unwritten rules.
Apr 29, 2022
Morris Nead
I appreciate the focus on adapting to the evolving business landscape.
Aug 28, 2021
Werasak Anusontivong
Informative and thought-provoking article.
Apr 24, 2021
Keith Ellwood
The insights are valuable for long-term success.
Mar 29, 2021
Alaka Satapathy
Interesting read, thank you for sharing.
Feb 13, 2021
Zee West
Appreciate the practical tips for thriving in the new normal.
Nov 25, 2020
Metavadee Kamekrathok
Innovative strategies are key to staying ahead of the curve.
Nov 3, 2020
Brian Lagerberg
Strategic approach to adapt to the new normal.
Apr 21, 2020